In every conversation I have with college and university presidents, the one question I always ask is this: “What are the biggest challenges facing your institution?” Regardless of size, history, or location, all of them are dealing with similar issues. Higher education has been a hot-button issue in today’s political landscape, which has shone a brighter spotlight on the most pressing issues in the industry.

Unfortunately, the crisis plaguing higher education cannot be easily traced to a single source. The challenge for many of these institutions is a combination of two separate but related issues. The first being the continued rising cost of education. It has become more and more expensive to attend college in the traditional sense. The cost of college has increased staggeringly, rising 500% since 1982. The increased price of a 4-year degree has forced many students to consider alternative options when furthering their education.

The exploding cost of higher education has predictably led to the second issue: a steady decrease in enrollment rates. Fewer students are pursuing the traditional college education in favor of expedited, more affordable options. Colleges and universities are feeling the impact as fewer and fewer students turn up each fall.

The combined effects of higher costs and lower enrollments have culminated in a financial crisis for many of these institutions.  With fewer students, colleges and universities are put into a financial bind and are forced to take measures to combat this.

Unfortunately, it seems that there is no “waiting out the storm” on this issue. As the cost of education continues to rise, institutions have no choice but to adapt or die. Some colleges and universities have become hyper-competitive in an effort to differentiate themselves among a students’ considered set. Other nationally-recognized brands will continue to receive more applications than they could ever accept, but the vast majority of schools need to re-evaluate how they do business.

Though it may be an arduous process, the decision-makers at higher education institutions need to take a long, hard look at how they market, recruit, enroll, and retain students in order to reduce costs and be more efficient. To stay relevant, they must become dynamic in their strategy, by listening to what students want and meeting their ever-changing needs. More than anything, schools need to understand the new learner. With more alternative options, students place a higher importance on flexibility than ever before. The schools that are able to understand and adapt to the new learner are those that will find success throughout this difficult time in higher education.


Kim Coon – Founder, President and CEO

Kim leads the business development and growth strategies for Emerge. His professional tenure includes a wealth of experience in higher education. As the former Executive VP for Strategic Partnerships for Comcourse and Executive VP for Business Development at Embanet Corporation, he directed sales and business development activities and was responsible for the day-to-day management of regional sales directors, developed and implemented a corporate sales strategy, increased the sales and business development pipeline, and guided the sales presentation and proposal processes.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Have a Question?

We have the answer. Sign up to receive the latest news and updates from our team.

Got it!

Get Started Today

With Emerge as your OPM partner, you can expect unparalleled commitment and proven strategies to increase enrollments and long-term revenue for your online programs.

Got it!

Contact us today!

Find out how Emerge helps institutions make informed, data-driven decisions for the success of their online programs.

Got it!

Contact us today!

Find out why over 95% of our lead generation clients stay with us.

Got it!

Worry-Free Recruitment

With Emerge as your OPM partner, you can expect unparralled commitment and proven strategies to increase enrollments and long-term revenue for your online programs.

Got it!

Start Today!

Following a proven, proactive, and prevention-based approach, find out how we can deliver personalized, retention-focused support to each and every one of your online students.

 

Got it!

Stay ahead of the process!

Accreditation/Reaffirmation preparedness made easy with Emerge Education. 

Got it!

Get Started Today!

Schedule a free consultation at your location.

Got it!

Get Started Today!

Give students the opportunity to customize their education and focus on their interests to develop the necessary skills that will help them achieve their educational and career goals.

Got it!

Get Started Today!

Learn more about our standalone services, we would be happy to connect with you.

Got it!

Sign up today to receive notifications on upcoming webinars

Got it!

Get Started Today!

Learn how Emerge Education can unlock your assets and position your institution for success - now and for the future.

Got it!

Get Started Today!

Learn more about partnering with Emerge Education to mitigate risk for your students and institution.

Got it!

Get Started Today!

Learn more about driving qualified leads into the conversion funnel!

Got it!

Get Started Today!

Any marketing firm can generate more leads. The key in online higher education is to generate high-quality, low-cost leads.

Got it!

Get Started Today!

Learn how to enhance your online presence and generate more qualified leads that result in increased enrollment for both undergraduate and graduate programs.

Got it!

Get Started Today!

Learn how our team has the experience and ability to provide your students with the highest level of service and support possible.

Got it!

Get Started Today!

For less than the cost of a textbook, learn how you can be assured your students will succeed not only in the classroom but in life after graduation!

Got it!

Learn more about the Emerge Education approach to recruiting students

Ever feel like you are just throwing good money after bad when it comes to recruiting online students? This paper describes effective strategies that can be implemented immediately to help you hit your enrollment targets.

You have Successfully Subscribed!