First impressions are everything.

First impressions are everything.

The first experience many prospective students have of your institution is how they are treated after making that initial inquiry. Students want to feel like they are more than just a number or a dollar amount regardless of the size of the institution. Studies show...
If You Build It, Will They Come?

If You Build It, Will They Come?

How to determine the right program mix for your institution. Do you remember the old adage: if you build it, they will come? Within the higher education sector this usually refers to a new dormitory, field house, athletic program or facility. However, this...
How Important is First Contact?

How Important is First Contact?

Many enrollment professionals are finding it more and more difficult to hit their annual enrollment goals simply because they are still trapped in an “old school” model of prospect outreach and follow-up. The enrollment world has changed in the last decade and...