Dr. Eric Spangenberg is in his first year as Dean of the Paul Merage School of Business at the University of California, Irvine. He previously served nine years as Dean of the Carson College of Business at Washington State University
Dean Spangenbergs’s expertise in, and commitment to online program delivery led to the Carson College being recognized in US News & World Report as the number 1 program for 2013 in online
graduate business education; these programs were also recognized in 2013 as number 1 with regard to serving active military personnel and veterans. Similarly, his commitment to internationalization of the Carson College resulted in rankings over the last several years consistently in the top 20 in international business in US News & World Report. The Carson College has also been ranked for several other research accomplishments.
An award winning teacher and world-renowned researcher, Dr Spangenberg earned a Ph.D. in marketing, with an emphasis in social psychology, from the University of Washington in 1990. He
maintains an active research agenda and is committed to graduate education, serving as chair or dissertation committee member for several Ph.D. students across several disciplines; he has also
remained globally active as a graduate mentor and instructor while serving as dean. Dr. Spangenberg’s research interests include psychometrics, social influence, and environmental psychology. He is particularly well-known for his work on the effects of olfactory and musical cues in the retail environment as well as for the effects of self-prediction on people’s future behaviors. His research has been published in the field’s top journals including the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Applied Psychology. His work has been cited in the Times, the Economist, Fast Company, the New York Times, the Wall Street Journal, the Washington Post, and on BBC, CBS, Yahoo News, Salon, and Boing, as well as numerous other international print, television, and online media outlets. He has also been consulted as an expert in online education by many of the same sorts of publications.
Dr. Spangenberg led the Carson College in several record years of fundraising, recently nearing completion of their campaign goal of $75 million in support of advancing the college’s vision of
transforming student lives while positively impacting business and academic communities around the globe.