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How Important is First Contact?

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Many enrollment professionals are finding it more and more difficult to hit their annual enrollment goals simply because they are still trapped in an “old school” model of prospect outreach and follow-up. The enrollment world has changed in the last decade and colleges are starting to understand what they are up against.

If you have ever thought of utilizing a professional call center to help with outreach and first contact but didn’t think it was really worth the expense, you may want to ask yourself a few basic questions:

  • Can your team reach out to a new prospect over the phone within minutes from the time they request information?
  • Do you know how much greater your conversions will be if you make contact within minutes?
  • Do you track your “inquiry to contact” rates?
  • Do you trust your data and your reports to be accurate and timely?
  • And finally, do you have the staff to guarantee all of the above?

If you answered no to all or even most of these questions, you may want to consider outsourcing your first contact strategy to a professional call center.

Emerge Education understands how important first contact is to achieving and exceeding your enrollment goals. Our call center can initiate the first call and personalized email within minutes after a student requests information. Students are likely to convert up to 4 times higher if they are contacted within the first 24 hours.

When all is said and done, every enrollment professional will have to answer the “BIG” question: Are you going to exceed your goals in 2016? With the help of our professional call center you can answer with confidence and give your institution a resounding yes! Click here to learn more about our call center services.


Jim Dunn, MAEd
Jim has over 20 years experience as an Enrollment and Operations Consultant, VP of Enrollment, VP of Student Services and Director of Admissions. He uses that experience to create new tools that aid in institutional growth at Emerge Education as the Senior Vice President for Business Development.