In my previous post, I examined the largest issues facing college and university presidents across the country. To summarize, the skyrocketing cost of education has caused a decrease in enrollments, which has led to a financial crisis for many schools. In order to combat this, schools are forced to adapt to the new learner, reevaluate how they do business, and react to a changing market landscape. In today’s post, I want to examine the new learner; not only what they are looking for in a school, but also how to best communicate with them and meet their needs.

The cover of the August issue of Consumer Reports reads “I kind of ruined my life by going to college.” This quote, from someone with $152,000 in student loan debt, expresses a sentiment that many college graduates facing insurmountable student loans are feeling. The immense cost of education has made alternative options very appealing for undergraduate and graduate students alike. Non-traditional and online learning lowers the cost of education and provides convenient and flexible options for all students, especially adult learners.

Many learners will continue to seek out the campus life synonymous with attending college, but with the growing popularity of “cyber school” at the high school level, the transition to online learning has become increasingly seamless, even for recent high school graduates. The stigma that was once associated with alternative methods of education is disappearing.

Though it may seem challenging at first, taking traditional programs online is a necessary step to expand your offerings and attract students of all types. Many learners have forgone the traditional learning experience for a streamlined, more affordable education. In order to attract these students, institutions must continually reassess their offerings and how they can modify them to accommodate the schedules of working adults.

The key for colleges and universities is alternatives. Having a variety of options is a powerful differentiator. Businesses across all industries are constantly adjusting to their customers’ needs. Higher education has never had to accommodate their customer to this extent, until now. A good way to begin this process, is to form a relationship with an Online Program Management (OPM) Partner.

In many ways, a relationship with an OPM partner is a perfect marriage for many colleges and universities. OPM Partners bring the expertise in the online field that colleges and universities don’t have the resources to focus on, presently. In order to get ahead of competitors, institutions can take advantage of an OPM Partner’s experience in overcoming obstacles, streamlining processes, and taking traditional programs into the online landscape.

For more information about how an OPM Partner can help place your institution on the cutting edge of education, contact Jim Hunter at jimhunter@emergeedu.com or (717) 214-1631.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Have a Question?

We have the answer. Sign up to receive the latest news and updates from our team.

Got it!

Schedule a Consultation

Our highly talented team is excited to work with you. Sign up to discuss how Emerge can support your organization

Got it!

Get Started Today

With Emerge as your OPM partner, you can expect unparalleled commitment and proven strategies to increase enrollments and long-term revenue for your online programs.

Got it!

Contact us today!

Find out how Emerge helps institutions make informed, data-driven decisions for the success of their online programs.

Got it!

Contact us today!

Find out why over 95% of our lead generation clients stay with us.

Got it!

Worry-Free Recruitment

With Emerge as your OPM partner, you can expect unparralled commitment and proven strategies to increase enrollments and long-term revenue for your online programs.

Got it!

Start Today!

Following a proven, proactive, and prevention-based approach, find out how we can deliver personalized, retention-focused support to each and every one of your online students.

 

Got it!

Stay ahead of the process!

Accreditation/Reaffirmation preparedness made easy with Emerge Education. 

Got it!

Get Started Today!

Schedule a free consultation at your location.

Got it!

Get Started Today!

Give students the opportunity to customize their education and focus on their interests to develop the necessary skills that will help them achieve their educational and career goals.

Got it!

Get Started Today!

Learn more about our standalone services, we would be happy to connect with you.

Got it!

Want to recommend a particular topic or invited speaker?

Sign up today to get notifications on upcoming webinars

Got it!

Get Started Today!

Learn how Emerge Education can unlock your assets and position your institution for success - now and for the future.

Got it!

Get Started Today!

Learn more about partnering with Emerge Education to mitigate risk for your students and institution.

Got it!

Get Started Today!

Learn more about driving qualified leads into the conversion funnel!

Got it!

Get Started Today!

Any marketing firm can generate more leads. The key in online higher education is to generate high-quality, low-cost leads.

Got it!

Get Started Today!

Learn how to enhance your online presence and generate more qualified leads that result in increased enrollment for both undergraduate and graduate programs.

Got it!

Get Started Today!

Learn how our team has the experience and ability to provide your students with the highest level of service and support possible.

Got it!

Get Started Today!

For less than the cost of a textbook, learn how you can be assured your students will succeed not only in the classroom but in life after graduation!

Got it!