Emerge works with your institution to activate a fully integrated marketing campaign in coordination with your look and feel, prioritizing markets we identify, and leveraging digital and mobile marketing tactics to create national reach for your prospective students.
Our objectives are to:
- Establish widespread awareness within targeted demographics.
- Publicize and highlight key program differentiators.
- Drive qualified leads into the conversion funnel.
- Leverage ongoing excellence in marketing activities to maximize campaign reach and impact.
Institutions cannot sustain growth without competing in paid search; specifically, pay-per-click (PPC). Emerge will market your programs in the two main places prospective students can be reached as they begin their college search: social media and search engines.
Our activities include:
1. Google PPC Network
2. Bing PPC Networks
3. Google Remarketing
4. Initial campaign development & strategy
5. Advanced keyword research
6. Competitor analysis
7. Ad campaign copywriting
8. Ad copy performance testing
9. Ongoing keyword development and tweaking
10. Dynamic keyword insertion into ads
11. Google analytics integration & goal tracking
12. Results analysis/reporting
13. Strategic bid management
14. PPC account settings monitoring (Ex. Geotargeting)
15. Single account representative
16. Up to two personal consultations per month
17. Monitoring clicks, conversions and click fraud activity
18. Setup and management of rule based bidding
19. International PPC campaign management
20. Landing Page design & implementation
21. Website conversion analysis reporting
22. Banner ad design for remarketing
23. Website conversion analysis implementation
24. Multivariant testing on landing page
25. Monthly performance & analysis reporting
26. Monthly spend to remarketing networks
27. Google display network
28. Frequency limitations
29. Installation of remarketing tags
30. Call to action strategy
31. Custom audience combinations
32. Ad placement optimization
33. Mobile & tablet targeting
34. A/B split testing of ads
35. Banner creative
36. Edits to creative