Oakland City University was working with another OPM provider but was experiencing declining enrollments and reached out to Emerge. Emerge performed an analysis of OCU’s digital presence, program mix and market viability and determined that OCU could be achieving higher enrollments if they had the right market strategy, enrollment processes and technology support.
Emerge prioritized the OCU digital presence, providing a new version of the site for the online programs. Immediately, the site’s organic lead production jumped by over 50%. Through aggressive optimization, a fresh content strategy, AdWord strategies, geo-fencing and remarketing, OCU’s lead quality also rose, resulting in a 40% application to enroll rate.