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Leverage ongoing excellence in marketing activities to maximize campaign reach and impact.

Our objectives are to:

Establish widespread awareness within targeted demographics.

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Emerge works with your institution to activate a fully integrated marketing campaign in coordination with your look and feel, prioritizing markets we identify, and leveraging digital and mobile marketing tactics to create national reach for your prospective students. 

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PAY-PER-CLICK SERVICES

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Publicize and highlight key program differentiators.

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Drive qualified leads into the conversion funnel.

19. International PPC campaign management

20. Landing Page design & implementation

21. Website conversion analysis reporting

22. Banner ad design for remarketing

23. Website conversion analysis implementation

24. Multivariant testing on landing page

25. Monthly performance & analysis reporting

26. Monthly spend to remarketing networks

27. Google display network

28. Frequency limitations

29. Installation of remarketing tags

30. Call to action strategy

31. Custom audience combinations

32. Ad placement optimization

33. Mobile & tablet targeting

34. A/B split testing of ads

35. Banner creative

36. Edits to creative

1. Google PPC Network

2. Bing PPC Networks

3. Google Remarketing

4. Initial campaign development & strategy

5. Advanced keyword research

6. Competitor analysis

7. Ad campaign copywriting

8.Ad copy performance testing

9. Ongoing keyword development and tweaking

10. Dynamic keyword insertion into ads

11. Google analytics integration & goal tracking

12. Results analysis/reporting

13. Strategic bid management

14. PPC account settings monitoring (Ex. Geotargeting)

15. Single account representative

16. Up to two personal consultations per month

17. Monitoring clicks, conversions and click fraud activity

18. Setup and management of rule based bidding

Institutions cannot sustain growth without competing in paid search; specifically, pay-per-click (PPC). Emerge will market your programs in the two main places prospective students can be reached as they begin their college search: social media and search engines.




1. Google PPC Network

2. Bing PPC Networks

3. Google Remarketing

4.  Initial campaign development & strategy

5.  Advanced keyword research

6.  Competitor analysis

7.  Ad campaign copywriting

8.  Ad copy performance testing

9.  Ongoing keyword development and tweaking

10. Dynamic keyword insertion into ads

11. Google analytics integration & goal tracking

12. Results analysis/reporting

13. Strategic bid management

14. PPC account settings monitoring (Ex. Geotargeting)

15. Single account representative

16. Up to two personal consultations per month

17. Monitoring clicks, conversions and click fraud activity

18. Setup and management of rule based bidding



Our activities include: