SEARCH ENGINE OPTIMIZATION

Any marketing firm can generate more leads. The key in online higher education is to generate high-quality, low-cost leads. Emerge creates marketing strategies tailored for your institution that contains a customized mix of lead generation elements that results in stable, organic growth ensuring ongoing success for your programs.

Digital landing environments or micro-sites, are a key factor in driving lead generation for online program enrollment marketing. An important component of a well-performing site is SEO. As search engine management is typically a significant channel for paid ads, we identify keywords for your institution, learning from both actual in-market conversion to the site as well as keywords research to inform content requirements for your landing pages.

%

Average lead to application rate for all programs and institutions

%

of all leads generated by Pay-per-click (PPC)

%

of all leads generated by the institutions website following optimization

Our activities include:

1. Web server analysis & reporting
2. Keyphrase research
3. Predictive keyword analysis
4. Meta tags (Title & description)
5. Optimization of robots.txt & GoogleBot crawls
6. Creation & registrations of sitemap.xml
7. Quarterly Earned Media Content
Assets – Content, Link, UX, or CRO Assets
8. Monthly Earned Media Content Assets
– Content, Link, UX, or CRO Assets
9. Mobile site optimization (if applicable)
10. Information architecture audit
11. Google Analytics setup w/ conversion tracking
12. Google Analytics traffic analysis
13. Creation of Google Analytics custom dashboards
14. Not provided filter/Not provided analysis reporting
15. Local search optimization
16. Setup of website sitemap
17. Alternate text added to images
18. Link redirect audit
19. Custom 404 error page setup
20. Schema HTML tags
21. Initial SEO copywriting articles/blog posts
22. Ongoing quarterly SEO copywriting

23. Quarterly web page freshness updates
24. Initial link analysis and disavow
25. Dedicated account representative
26. Online project management schedule
27. Ongoing monthly keyword reporting
28. Ongoing monthly traffic & goal reporting
29. Google data highlights
30. Canonicalization analysis
31. Competitor intelligence report
32. Internal linking restructuring
33. Linkable content promotion
34. Header Tags Optimized (Ex. H1s)
35. Duplicate content analysis
36. Website usability analysis
37. Universal SEO (Video, Maps, Images, News)
38. Outreach to online influences
39. Link reclamation
40. Creation of text navigation (if possible)
41. Website design analysis
42. Video and image xml sitemaps
43. Searcher experience analysis (longclicks, pogo-sticking, bounce rate, etc.)
44. Link baiting and content development
45. Channel Specific Call Tracking