Any marketing firm can generate more leads. The key in online higher education is to generate high-quality, lowcost leads. Emerge creates marketing strategies tailored for your institution that contains a customized mix of lead generation elements that results in stable, organic growth ensuring ongoing success for your programs.

Digital landing environments or micro-sites, are a key factor in driving lead generation for online program enrollment marketing. An important component of a wellperforming site is SEO. As search engine management is typically a significant channel for paid ads, we identify keywords for your institution, learning from both actual in-market conversion to the site as well as keywords research to inform content requirements for your landing pages.




Average lead to application rate for all programs and institutions

of all leads generated by Pay-per-click (PPC)

of all leads generated by the institutions website following optimization

1. Web server analysis & reporting

2. Keyphrase research

3. Predictive keyword analysis

4. Meta tags (Title & description)

5. Optimization of robots.txt & GoogleBot crawls

6. Creation & registrations of sitemap.xml

7. Quarterly Earned Media Content

Assets - Content, Link, UX, or CRO Assets

8. Monthly Earned Media Content Assets

- Content, Link, UX, or CRO Assets

9. Mobile site optimization (if applicable)

10. Information architecture audit

11. Google Analytics setup w/ conversion tracking

12. Google Analytics traffic analysis

13. Creation of Google Analytics custom dashboards

14. Not provided filter/Not provided analysis reporting

15. Local search optimization

16. Setup of website sitemap

17. Alternate text added to images

18. Link redirect audit

19. Custom 404 error page setup

20. Schema HTML tags

21. Initial SEO copywriting articles/blog posts

22. Ongoing quarterly SEO copywriting

23. Quarterly web page freshness updates

24. Initial link analysis and disavow

25. Dedicated account representative

26. Online project management schedule

27. Ongoing monthly keyword reporting

28. Ongoing monthly traffic & goal reporting

29. Google data highlights

30. Canonicalization analysis

31. Competitor intelligence report

32. Internal linking restructuring

33. Linkable content promotion

34. Header Tags Optimized (Ex. H1s)

35. Duplicate content analysis

36. Website usability analysis

37. Universal SEO (Video, Maps, Images, News)

38. Outreach to online influences

39. Link reclamation

40. Creation of text navigation (if possible)

41. Website design analysis

42. Video and image xml sitemaps

43. Searcher experience analysis (longclicks, pogo-sticking, bounce rate, etc.)

44. Link baiting and content development

45. Channel Specific Call Tracking

Our activities include: