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Better Decisions Start With Better Market Intelligence.

Understand where opportunity exists, how markets are changing, and what the evidence means for your institution.

See the Market More Clearly.

Universities are making increasingly consequential decisions about which programs to launch, where to invest, how to price and position offerings, and where future enrollment opportunities may exist.

EduVantage Research™ brings together proprietary data, higher education market research, competitive intelligence, market and workforce demand, and institution-specific analysis to help leaders evaluate those decisions with evidence rather than assumptions. 

Whether evaluating a new program, repositioning an existing offering, assessing a new market, or examining an academic portfolio, EduVantage helps identify what the data suggests — and what it may mean for the institution.

Research Is Only Valuable If It Leads to Better Decisions.

Data can show what is happening in a market. The greater value comes from understanding why it matters, where opportunity exists, and what the institution should consider doing next.

EduVantage Research™ combines market intelligence with Emerge’s higher education expertise to translate findings into clear implications, strategic options, and actionable recommendations.

What EduVantage Research™ Examines

EduVantage engagements are tailored to the decision at hand, drawing from Emerge’s proprietary data, external market intelligence, and institution-specific analysis.

Proprietary Higher Education Data

Proprietary Higher Education Data

Benchmark programs and markets using Emerge’s proprietary database of online institutions, programs, pricing, and competitive characteristics.

Competitive Intelligence

Competitive Intelligence

Understand how competing institutions structure, price, position, and deliver programs — and where opportunities for differentiation may exist.

Market & Program Demand

Market & Program Demand

Evaluate student demand, market trends, program opportunity, and the competitive conditions affecting enrollment potential.

Workforce Demand

Workforce Demand

Examine occupational trends, employer demand, skills needs, and workforce alignment to better understand the market relevance of existing or potential programs.

Pricing, Positioning & Benchmarking

Pricing, Positioning & Benchmarking

Compare pricing, program characteristics, modality, positioning, and other key factors to identify potential gaps and opportunities.

Turn Market Intelligence Into Better Decisions.

Program & Portfolio Strategy

Program & Portfolio Strategy

Identify opportunities for new programs, evaluate existing offerings, and determine where portfolio changes may better align with student and workforce demand.

Pricing & Competitive Position

Pricing & Competitive Position

Understand how programs compare on price, structure, modality, and positioning — and identify opportunities to strengthen competitiveness.

Enrollment & Market Strategy

Enrollment & Market Strategy

Use market and competitive intelligence to sharpen audience strategy, program messaging, differentiation, and market expansion decisions.

Investment & Risk

Investment & Risk

Test assumptions before committing significant resources to new programs or markets and identify where the evidence supports moving forward, changing direction, or investigating further.

Use EduVantage Where the Decision Demands It.

EduVantage Research™ can support a focused institutional question or provide the market intelligence behind a broader growth strategy.

Focused Research

Evaluate a specific program, market, pricing, competitive, or growth question through a targeted research engagement.

Broader Strategic Engagement

Integrate EduVantage intelligence into program strategy, enrollment planning, market expansion, or other Emerge-led growth initiatives.

Looking at the bigger institutional picture?

EduVantage market intelligence can also inform Emerge’s Institutional Growth Assessment, which examines the interconnected factors affecting institutional growth and performance.

Make the Next Decision With Better Intelligence.

EduVantage engagements are tailored to the decision at hand, drawing from Emerge’s proprietary data, external market intelligence, and institution-specific analysis.

TALK WITH US ABOUT EDUVANTAGE

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Course Content

Enrich programs and create marketable, engaging learning experiences.

  • Access to curated digital course content for program enhancement
  • Leverage content partnerships to build online and hybrid offerings faster
  • Differentiate your academic portfolio in competitive markets
EXPLORE

Workforce Development Solutions

Bridge higher education with workforce opportunity.

  • Strategic employer engagement to drive enrollment and tuition partnerships
  • Workforce-aligned program development and non-credit credentialing
  • High school career-pathway offerings via Emerge Prepared™
  • Customizable short-course catalogs and employer portals via Workforce Navigator™
EXPLORE

EduVantage™ Research

Turn data into clarity—and clarity into action.

  • Custom market research powered by Emerge’s proprietary methodologies
  • Competitor benchmarking and student demand insights by program
  • Regional workforce alignment analysis to inform program prioritization
  • Executive-ready reports with strategic recommendations
EXPLORE

Merger & Acquisition (M&A) Advisory

Explore bold, sustainable options for institutional longevity.

  • Due diligence and institutional compatibility assessments
  • Scenario modeling: shared services, affiliations, mergers
  • Strategic guidance for boards and executive leadership on transformational decisions
EXPLORE

Accreditation Support

Navigate accreditation with confidence and expertise.

  • Support for regional and program-specific accreditation requirements
  • Documentation preparation, compliance audits, and mock reviews
  • Faculty credentialing and governance guidance
EXPLORE

Financial Aid Optimization

Maximize financial aid as a strategic enrollment lever.

Net tuition revenue modeling and discount rate optimization

Packaging strategies that align aid with yield goals

Policy audits to improve compliance and operational efficiency

EXPLORE

Global Student Engagement & Recruitment

Expand your reach and deliver international enrollments with trusted, in-country expertise.

  • Strategic partnerships with vetted, high-quality global recruiting firms for end-to-end student engagement

    Application mentoring and document preparation services to streamline admissions for international students

    Targeted global marketing to elevate institutional visibility in key regions

    Seamless handoff to institutions with fully vetted, application-ready candidates
EXPLORE

Tech Solutions & Digital Infrastructure

Align your tech stack with your enrollment and student success goals.

  • CRM implementation and optimization (e.g., Slate, Salesforce)
  • Automated lead nurturing and enrollment workflows
  • Integrated reporting and KPI dashboards for leadership
EXPLORE

Emerge AI Services

Leverage the power of AI to drive smarter decisions and personalized student engagement.

  • Predictive analytics for recruitment and retention
  • AI-driven communication workflows that engage students proactively
  • Intelligent reporting dashboards for leadership visibility
EXPLORE

Retention & Student Success

Reduce attrition and boost lifetime student value.

  • Early-alert communication strategies and one-to-one engagement
  • International student support to maximize retention and success
  • Analytics-driven retention interventions that improve persistence rates
EXPLORE

Recruiting

Convert interest into enrollments.

  • Call center + personalized enrollment outreach (MQL → SQL → enrollment)
  • Dedicated enrollment specialists and call center support
  • Personalized multi-channel communication workflows
  • Lead scoring and qualification strategies for efficiency
  • CRM integration for seamless tracking and follow-up
EXPLORE

Marketing

Elevate your brand, expand your reach, and grow enrollment sustainably.

  • Full-funnel marketing strategy built from proprietary data and competitive analysis
  • Paid media (search & social), SEO, content marketing, and creative asset development
  • Data-driven media planning (search, social, display)
  • Website design optimized for enrollment conversion
  • Brand positioning and creative storytelling
EXPLORE
Solutions

Workforce Navigator™

Fuel organizational efficiency through workforce education programs.

Emerge Prepared™

Prepare students to emerge from high school with in-demand credentials.

The Partner Network™

Address your most critical workforce challenges through strategic partnerships.

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Solutions by Industry

Healthcare

Implement end-to-end talent solutions to meet your most critical workforce challenges.

Higher Education

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Secondary Education

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