Research is at the forefront of strategy; understanding the market and market dynamics is the basis upon which we face your organization’s challenges head-on. Our research team identifies your organization’s key differentiators based on: first-party HR data, national and regional labor demands, skills demand, degree and certificate demand, conferral rates across disciplines and more. We use that powerful knowledge to create a marketing strategy designed to meet your organizational workforce goals.

An integrated approach to marketing maximizes market potential and ensures that all tactics create a consistent, cohesive experience for prospective edu leads and is essential to conveying your value proposition to your target audience. All integrated marketing campaigns have one thing in common: a central hub of information. For the majority of Emerge’s clients, this means a custom, enrollment-focused minisite that acts as an extension of your brand. This minisite:

• Generates a central place to drive traffic 
• Uses articles and research-driven UX to impart important information to the audience
• Drives higher education lead conversion rates
• Serves as a place to present continual additional content (articles, videos, infographics, blogs, etc.) to increase and engage organic traffic

The benefits of consistent, high-quality content generation are undeniable: connecting with your target audience, building your credibility, establishing trust and strengthening your reputation are must-have attributes. 

Our strategic, branded content tactics include a mix of blogs and articles, newsletters, interviews, and emails — all written using up-to-date research and information that has immediate value to prospective leads. Couple that with incredible attention to detail, high-quality search engine optimization (SEO) tactics and powerful calls-to-action, and you’ve got content generation and optimization that forms the backbone of your enrollment strategy.

Paid search marketing campaigns are both a critical component of successful marketing strategies and the perfect partner for content marketing and SEO; according to SmartInsights, 80% of all 2022 trackable website traffic comes from a combination of the two tactics. 

Combined with smart retargeting, our data-driven experts generate results and continually optimize performance metrics through paid search networks like Google and Bing. As a long-term Google partner, we have perfected search techniques and the Google Display Network to find both higher education students who are just beginning their higher educational search to those who know exactly where they want to go.

Brands active on social media aren’t going to slow down any time soon. According to HubSpot’s State of Inbound Marketing 2022, social media was the #1 marketing channel in 2022. The average user (spanning ages 18 – 65+) spends 2 hours and 27 minutes per day using social media, finds the 2022 Oberlo social media report. 

Through the use of content-based social media advertising, we’ll put your brand and your strategic, optimized content at the fingertips of your prospective leads. Through smart retargeting, we’ll follow up with users who have visited the enrollment-focused site and provide them with the additional information and encouragement they need to convert quality higher educational leads into students.

Your brand and messaging are only as strong as their reach. We’ll help bolster your reach in your target geographic markets with the use of traditional marketing strategies and tactics, including:

• Billboards
• Direct mail
• Kiosks
• Print advertisements
• In-person events

Tying traditional marketing tactics in with our data-driven digital marketing ensures your brand, messaging, and program offerings get maximum exposure to prospective leads

As an organization, your employees are the bread and butter of what you do. Making sure that they’re aware of new degree or certificate offerings is vital for the growth of your organization. We create content for you to share with your employees and internal team through internal email marketing, newsletters and even segments for your website if needed.

In tandem with the marketing strategies and tactics described above, we utilize long-standing partnerships with industry experts as well as premier local and third-party digital advertisers that have both a dominant presence in the market and an established reputation for generating a large number of quality leads. Through these pay-per-lead (PPL) and cost-per-thousand (CPM) campaigns, we’re able to take advantage of their market dominance and exceed expectations when it comes to generating a high quantity of high-quality leads that are accepted, matriculate and graduate.