Maximize Opportunity With A

Data-Driven Market Research Consulting Company for Better Decision-Making

In a world where we produce 2.5 quintillion bytes of data every day, discovering and determining what data you should use to inform your decision-making is almost surely overwhelming, to both staff and budgetary resources.

We pay close attention to the critical data points that may impact strategy including:

  • Market demand
  • Competitive analysis
  • Speed-to-completion

     

    Our research experts find and make sense of the information that can drive valuable action for your organization. No organization is the same as another; through our research practices, we develop customized strategies tailored to your organization. 

     

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    How we utilize market research consulting to maximize opportunity

    Research is the basis of what we do. We’ve identified 4 critical areas to fully maximize your success. They include:

    DEMAND

    What degrees or certifications are in demand in your current market? What degrees or certifications can help your organization grow? What types of jobs will be in demand in the future? These are just some of the questions we help you answer with demand-related data.

    DEVELOPMENT

    We compile occupational sets from key sources for each degree or certification program to include the following: employment levels, projected occupational growth, median salaries, educational attainment, job titles, and skills.

    COMPETITION

    We develop a list of up to 20 competitor organizations that offer online programs comparable to your selected programs. Emerge will compile data for each program to include degree title, specializations, program length, cost, professional accreditation or certification, prerequisite requirements and admission requirements.

    GROWTH

    We utilize existing research on high-potential programs to identify future online program opportunities for your institution, which will be prioritized based on the strength of each opportunity.

    Request A Free Research Report and

    Unlock New Opportunities for Growth

    Let us show you what we can do. You choose the program and we’ll give you a free research report complete with demand forecasts, a competitive analysis and feasibility study.

    Research Partners

    Eduventures Research, education partner of Emerge Education

    Eduventures provides us with proprietary research, analysis, and advising services to support decision-making throughout the student lifecycle.

    Michelle Tufford, CEO of Online Degree Database

    Michelle is a twenty-year veteran of market research. Most recently, she was Director of Research for a global education company that partners with universities to deliver online degree programs. She has worked with more than 100 universities, in the U.S. and abroad, and delivered more than 500 market viability studies, online program portfolio reviews, and online degree competitive analyses to improve the performance of new and existing online programs (such as prioritizing new concentrations, evaluating the efficacy of program admissions requirements, conducting online program website evaluations, and more). 

    Prior to entering the education industry, Michelle worked for 15 years at a Fortune 100 financial services company where she led research on new product development and customer service innovation, customer engagement, and brand health/advertising effectiveness research.

    JOIN US IN SHAPING THE FUTURE OF EDUCATION

    Together, we can make a lasting impact on the lives of students.

    See how partnering with Emerge Education can improve the future of your institution.

    JOIN US IN SHAPING THE FUTURE OF EDUCATION

    Together, we can make a lasting impact on the lives of students.

    See how partnering with Emerge Education can improve the future of your institution.

    Let's Build Your Growth Plan

    Please Note: For institutions seeking academic accreditation services, please refer to this link for important details, then complete the provided form for a consultation.

    Please Note: For institutions seeking academic accreditation services, please refer to this link for important details, then complete the provided form for a consultation.

    Request a Free Research Report

    Complete the form below and select Research to receive your complimentary research report. 

    Please Note: For institutions seeking academic accreditation services, please refer to this link for important details, then complete the provided form for a consultation.

    Request a Free Consultation

    Let's Build Your Growth Plan

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    Course Content

    Enrich programs and create marketable, engaging learning experiences.

    • Access to curated digital course content for program enhancement
    • Leverage content partnerships to build online and hybrid offerings faster
    • Differentiate your academic portfolio in competitive markets

    Workforce Development Solutions

    Bridge higher education with workforce opportunity.

    • Strategic employer engagement to drive enrollment and tuition partnerships
    • Workforce-aligned program development and non-credit credentialing
    • High school career-pathway offerings via Emerge Prepared™
    • Customizable short-course catalogs and employer portals via Workforce Navigator™

    EduVantage™ Research

    Turn data into clarity—and clarity into action.

    • Custom market research powered by Emerge’s proprietary methodologies
    • Competitor benchmarking and student demand insights by program
    • Regional workforce alignment analysis to inform program prioritization
    • Executive-ready reports with strategic recommendations

    Merger & Acquisition (M&A) Advisory

    Explore bold, sustainable options for institutional longevity.

    • Due diligence and institutional compatibility assessments
    • Scenario modeling: shared services, affiliations, mergers
    • Strategic guidance for boards and executive leadership on transformational decisions

    Accreditation Support

    Navigate accreditation with confidence and expertise.

    • Support for regional and program-specific accreditation requirements
    • Documentation preparation, compliance audits, and mock reviews
    • Faculty credentialing and governance guidance

    Financial Aid Optimization

    Maximize financial aid as a strategic enrollment lever.

    Net tuition revenue modeling and discount rate optimization

    Packaging strategies that align aid with yield goals

    Policy audits to improve compliance and operational efficiency

    Global Student Engagement & Recruitment

    Expand your reach and deliver international enrollments with trusted, in-country expertise.

    • Strategic partnerships with vetted, high-quality global recruiting firms for end-to-end student engagement

      Application mentoring and document preparation services to streamline admissions for international students

      Targeted global marketing to elevate institutional visibility in key regions

      Seamless handoff to institutions with fully vetted, application-ready candidates

    Tech Solutions & Digital Infrastructure

    Align your tech stack with your enrollment and student success goals.

    • CRM implementation and optimization (e.g., Slate, Salesforce)
    • Automated lead nurturing and enrollment workflows
    • Integrated reporting and KPI dashboards for leadership

    Emerge AI Services

    Leverage the power of AI to drive smarter decisions and personalized student engagement.

    • Predictive analytics for recruitment and retention
    • AI-driven communication workflows that engage students proactively
    • Intelligent reporting dashboards for leadership visibility

    Retention & Student Success

    Reduce attrition and boost lifetime student value.

    • Early-alert communication strategies and one-to-one engagement
    • International student support to maximize retention and success
    • Analytics-driven retention interventions that improve persistence rates

    Recruiting

    Convert interest into enrollments.

    • Call center + personalized enrollment outreach (MQL → SQL → enrollment)
    • Dedicated enrollment specialists and call center support
    • Personalized multi-channel communication workflows
    • Lead scoring and qualification strategies for efficiency
    • CRM integration for seamless tracking and follow-up

    Marketing

    Elevate your brand, expand your reach, and grow enrollment sustainably.

    • Full-funnel marketing strategy built from proprietary data and competitive analysis
    • Paid media (search & social), SEO, content marketing, and creative asset development
    • Data-driven media planning (search, social, display)
    • Website design optimized for enrollment conversion
    • Brand positioning and creative storytelling
    Solutions

    Workforce Navigator™

    Fuel organizational efficiency through workforce education programs.

    Emerge Prepared™

    Prepare students to emerge from high school with in-demand credentials.

    The Partner Network™

    Address your most critical workforce challenges through strategic partnerships.

    Solutions by Industry

    Implement end-to-end talent solutions to meet your most critical workforce challenges.

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    Secondary Education

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